What inspired you to create the collection with Terry O’Neill?
Terry’s photography had inspired me long before I even started the brand, I’m such a fan of his work and have a few of his original prints in my home. About a year ago one of his team reached out to me because they had heard I loved his photography and asked if we could meet up. We looked through his whole archive and decided that this print was the one, as it has always been on my mood board. She looks so cool and effortless, which is everything I want from my brand.
Your collection is based around timeless staples—what are yours?
It’s so important to find those good quality pieces that easily go together. If you build up a good basics closet then it’s much easier to get dressed in the morning because you can pull out a few things and you’re ready to go. I couldn’t live without the perfect white T-shirt, a pair of jeans, a blazer and pumps or a boot. Also, once you have these staples you can then easily layer in more fashiony pieces.